“Our planet is heating up. Global warming is one of the largest environmental crises we face. If this issue goes unchecked our future could be in great peril. Akomplice & Conveyor Fred Segal have teamed up to address this problem together we have created *The Paint Project*.
The message in a can making roads & roofs a paler colour could have the equivalent effect of taking every car in the world off the road for 11 years.
This is not a permanent solution but it can buy us the time we need to get new “green” systems in place. Changing dark surfaces to paler colours will help secure a promising future for all our grandchildren. Let us unite as a global community to accomplish this swiftly and with ease. Every little bit helps. Paint your own roof white and help create our future.” – Akomplice